Autumn winter 23/24 color

The particular characteristics of a special legacy, crafted with passion and attention yet presented in a contemporary and affluent attitude, are being revealed in the winter of 2023/2024.

The idea of sustainability, which was stimulated by the Prato company, one of the European leaders in ante litteram circular economies, is nearly irritated by the never-ending pursuit of "the excellent," "the beautiful," and "luxury" with minimal negative effects on the environment.

From sophisticated white and black through light blue and blue, red and pink to wisteria via earth tones and vibrant greens, the colour palette is varied. Sometimes screamed, sometimes murmured, soothing tones.

The illustrations pay homage to English and Italian, the two most historic styles. Closed and open pinstripes, resche and jacquard, pied de poule, micro and macro checks, and Prince of Wales are some examples of patterns.

The collection's value is always determined by the fibres. Viscose, cashmere, or wool blends for an unparalleled hand. A common theme running through the entire collection is fluidity, softness, and comfort.

With its extensive colour palette, the Classic coat range stands out as a highly elegant option. The redesigned patterns for jackets, coats, and trousers are revealed by Evolution, whereas Avantgarde explores the world of high thread counts combined with contemporary man-made fibres for a more travel-friendly and upper casual style.

The Avantgarde jersey series, a cross-over including the added values of both sides of production and devoted to high-quality knitwear with a strong sports accent, serves as a marker of the relationship between the fashion world and the technical cosmos at Pontetorto.

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