Spring summer color 2023

As the globe prepares for the return of the safer days we so desperately long for during the pandemic, 2023 will usher in a newfound optimism. Consumers will look to connect with hues that provide a feeling of hope and balance as priorities and perceptions change. Many of us use digital lavender in restorative rituals to safeguard our mental health during trying times because it represents stability, digital calm, and escapism. Purple hues have long been linked to spirituality; connected to the crown chakra, they are thought to promote equilibrium. We observe an upsurge in digitised well-being as customers move their attention to more holistic offers and catering in an effort to take charge of their well-being.

Digital Lavender, a colour that is uncommon in nature, provides a window into other worlds. We anticipate that this sensory colour will go through both our real and virtual worlds because it evokes tranquilly and tranquillity.

As technology enables ever-more-complex imaginations and ongoing uncertainty in the real world, it encourages us to stay in these spaces. Our top five colours speak to time spent in these areas. Dreamy, surreal pastels and saturated sparkles like Tranquil Blue, Luscious Red, Verdigris, and Digital Lavender will be inspired by our digital self-assurance and look fresh and intriguing.

Sustainability won't be just an abstract idea. Brands will be compelled by consumer demand to make sustainability accessible, attainable, and affordable. Through cross-seasonal approaches and inclusive design, we can use our top five colours more thoughtfully to give products a longer shelf life while still bringing news. What do I mean by it, exactly? In this sense, it is feasible for the components people keep in their closets to be more useful, assuming that an item is used repeatedly and that parts are not quickly retired or thrown.